JATRAN offer a variety of effective advertising space. Unlike radio, TV, newspapers or magazines which present so much noisy advertising; on many JATRAN materials, yours will be the one traveling ad seen by thousands.

 

The City of Jackson, Transit Services Division presently allows for advertising on board transit buses on the interior and exterior and on transit bus shelters and benches throughout the City of Jackson..

 

Transit advertising is an innovative way to advertise your business.  The impact of a bus advertisement is immense.  The “Large than Life” approach is a great way to attract an existing audience or a new one!  The reason why transit advertising is so effective is because it moves!  Moving outdoor advertisements have more an impact than the average static billboard.  At the street level, advertisements are not cluttered, creating high recall rates than traditional advertising.

Promoting your business on the side of a bus is very successful because not only are the riders who board the bus viewing your ad, but it’s visible for all passer byers to see.  Transit bus advertisement is not just a strong option to get your message across, it’s the only option when you want to create top of mind awareness at a cost-effective price.

Advertising with JATRAN offers daily extensive exposure, target market capabilities, and high levels of reach and frequency to the public.  JATRAN has several options of advertising available space on its 45 vehicles, which consist of interior, exterior and full bus wraps.  Also, JATRAN provides advertisement space on its 35 benches and 25 shelters throughout the City.

 

If you are interest in advertising with JATRAN on transit buses, shelters, inside the Rider's Guide and on the web page, please contact the City of Jackson, Transit Services Division at (601) 960-1909 or email . 

As of the census of 2010, there were 173,514 people, and 62,400 households. The population density was 1,562.5 people per square mile. There were 74,537 housing units. The racial makeup of the city was 79.4% Black or African American, 18.4% White or Euro American, 0.1% Native American, 0.4%Asian, and 0.9% from two or more races. 1.6% of the population were Hispanic or Latino of any race. Non-Hispanic Whites were 18% of the population in 2010, down from 60% in 1970.

There were 267,841 households out of which 39.4% had children under the age of 18 living with them, 35.4% were married couples living together, 25.3% had a female householder with no husband present, 5.8% had a male householder with no wife present, and 34.4% were non-families. 28.9% of all households were made up of individuals and 9.0% had someone living alone who was 65 years of age or older. The average household size was 2.61 and the average family size was 3.24. Same-sex couple households comprised 0.8% of all househoulds.

The age of the population was spread out with 28.5% under the age of 18, 12.4% from 18 to 24, 29.1% from 25 to 44, 19.1% from 45 to 64, and 10.9% who were 65 years of age or older. The median age was 31 years. For every 100 females, there were 86.9 males. For every 100 females age 18 and over, there were 81.5 males.

The median income for a household in the city was $30,414, and the median income for a family was $36,003. Males had a median income of $29,166 versus $23,328 for females. The per capita income for the city was $17,116. About 19.6% of families and 23.5% of the population were below the poverty line, including 33.7% of those under age 18 and 15.7% of those age 65 or over.